Price testing survey

Price testing survey helps finding the price point at which consumers’ willingness to spend disproportionately grows or declines is the goal. When participants indicate their likelihood of “buying the product or service at an acceptable price,” their propensity to purchase a certain good or service is first ascertained.

Benefits of using Product testing survey template

  • The questionnaire details the information you want to find out about the level of customer satisfaction about your product, service or idea in terms of pricing.
  • The customer satisfaction survey questions in the template are of a very high calibre as a result of the significant customer research that went into their creation.
  • You may greatly improve the product/concept/idea or service using the data you get from the price setting survey questions.

Touchpoints for collecting data

  • You can provide the customers with a QR code of the price setting survey at their desk and ask them to fill. 
  • You might ask the customers to complete the price setting survey at the retail itself.
  • You can text a thank-you note and the link to your survey to their listed phone number.
  • Customers can receive thank-you emails with incorporated questions from the price setting survey.

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