Retail
The key to your retail business is customer feedback. The most successful and influential retailers do not just sell products. They focus on attracting and retaining their customers so that they keep coming back again and again. The best way to retain customers is by gaining your customer’s trust and for this, you need to hear them out. Customer satisfaction surveys help in collecting insightful feedback from your customers which ultimately leads the path for the company’s improvement. This way you can deliver more personalized experiences, recommendations, and commendable services across every channel to your customers and improve your brand image.
What purposes can these surveys serve in retail industries?
Retail surveys can be sent out for this purpose with ease, using Fynzo’s survey application. These are basically questionnaires that can be sent to your customers after every purchase or can be sent at certain intervals asking about their overall experience with your company. By conducting easy and quick surveys you can rectify which areas of your company need attention and improve on those areas for delivering a better shopping experience.The following benefits can be observed when retail surveys are sent out to your customers for receiving feedback and collecting insightful data.
Using survey feedback for brand improvement
Often in companies, there are many flaws that go unnoticed by the management. These can deliver unfavorable experiences to your customers and end up damaging the brand image. To know what is bothering your customers and to receive honest opinions, offering feedback surveys is the best option. You can use online kiosks and tablets in your store to gather feedback from your customers after a purchase or keep them on your customer service desks for immediate damage control before they are able to leave the premises of your store. This will give you an opportunity to win back your customers and promise them that you would improve your services based on their feedback.
Communicate with your customers to accustom to their changing needs
Sending newsletters and promotional messages is a good way of reminding your customers of your company but these are just forms of one-way communication. To really reach out and stay in touch with your customers, the communication needs to be such that they are given a chance to respond. Convince your customers that you value their feedback and make them understand that you are constantly trying to improve yourself based on their opinions. Sending customer-centric surveys will make your clients feel valued and will help to gain your customer’s loyalty and trust.
Increase your customer retention rate
Positive experiences will lead to an increased rate of customer retention. People prefer investing in products of companies that are open to their feedback and where they have a chance to vent out their grievances. Keep sending surveys to your customers at certain intervals of time and give them a chance to tell you about what they like and dislike about your company. You can attach discounts with your surveys so that it would increase your survey response rates to a great extent. This strategy will help in increasing your customer loyalty and retention rates further.
Ask your customers to give employee reviews
The entire performance of your company ultimately depends on the performance of your employees. Hence it is important to assess their performances at certain checkpoints. Along with your survey form you can attach a question asking about the employee who was in charge of your billing or your shopping assistant. This will give you leverage by keeping a track of their performance. Accordingly, you can ask them to change certain habits and behaviors which the customer may have commented on. Keeping track of your employees will help you offer a better experience to your customers when they visit the next time.
Using survey feedback for marketing
Your customers often tend to believe in the experience and feedback of your other customers more than what you say. The feedback received by your customers is more valuable than any common marketing maneuver. Your clients tend to relate more to the personal experiences by your existing customers who have been with you for a long time and would trust their words more. Use such feedback and capitalize on their personal experiences. This is a sure-shot strategy by which you can gain the trust of your new and potential customers.
Conclusion
The above guidelines are some ways by which sending out retail surveys will be beneficial for your company. So to gain new business or keep your existing customers interested in your brand, you need to receive the right data which will be backing you up. Hence Fynzo’s surveys, which will help to analyze the current situation of the market and customer needs, are the solution to this problem. Choose from the wide range of templates available on Fynzo’s app or personalize your survey according to your needs. Set a goal for your Fynzo survey, keep rating scale questions, and put your survey to test for the ideal survey experience.
