Why Qualitative Research Is Important? Its 5 types
What is Qualitative Research? Qualitative research is a very extensive form of research. The nature of looking at research objectives in-depth and trying to…
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Representative Sample: What is it? How to find it?
When performing market research, it is neither practical nor realistic to interview or survey every person in your target audience. Nevertheless, you still require…
Employee Net Promoter Score(eNPS) -How to Calculate It?
Employers utilize the employee Net Promoter Score (eNPS) as a tool to gauge employee loyalty. According to their response to the question, “On a…
Data Cleaning 101 – The Comprehensive Beginner’s Guide
Data cleaning is a requirement before analyzing the results obtained from your survey. So that you may make more informed decisions, it aids in…
Performance Review – The Ultimate Guide – Fynzo®
What is a performance review? It is nothing but an overall assessment of employees done by managers of all organizations in a timely manner.…
Field Research: 5 Steps to Conducting it in Effective manner
What is Field Research? There is data being collected all around the globe for different purposes of analysis and research work. This data collected…
What is A/B Testing? 6 Steps to Successful A/B Testing!
These days, data is everything. Leaders prefer to wait until they have data before making choices. Naturally, that’s a good thing, and happily, there…
UPDATED! 11 Research Design Types and their usefulness
What is research design? To document all the research work there is a proper format in which it is done. Research design makes it…
8 Most Popular Types of Survey! How are they used?
Different survey techniques can help you get the information or insights you’re looking for. There are several different survey types that can be used…
NEW! Customer Journey Map: The Ultimate Guide
What is the customer journey map? The customer journey map is the accumulation of all the touch points where a customer interacts with your…
Your Complete Guide to Customer Engagement
What is customer engagement? It is in simple terms the relationship that a firm manages with its customers after the purchase of its products…
Brand Awareness – The secret to gain a hold of the market!
What is brand awareness? It is simply the extent to which an audience is aware of a brand, its products, and its functioning. People…
Understanding Customer Lifetime Value (CLV)
What is the customer lifetime value? Customer lifetime value as the name suggests is the measure of the total value that an ecommerce business…
Concept testing: How important is it in boosting business?
What is concept testing? Concept testing is essentially a method of evaluation that includes asking your customers about their view of the new product…
Qualitative Data – What are the best ways to collect it?
What is Qualitative Data? Qualitative data as the name suggests is data that focuses more on data quality rather than their numeric terms or…
Customer Churn – The No. 1 factor hindering business growth
What is customer churn? Customer churn is the layman’s term for customer attrition which essentially tells businesses the rate at which customers are drifting…
Close-Ended Questions: For Easy to Analyze Surveys
Closed-ended questions require a direct response from the respondent and are known as closed-ended questions. They are designed in such a way that a…
Feedback Loop – Most effective way to enhance business!
The phrase “feedback loop” refers to a strategy used in customer service to gather data on a customer’s interactions with a business in order…