Customer Satisfaction – The No. 1 Secret Behind Success
The customer is regarded as the market’s deity. Everyone claims to want happy customers, but what steps are you taking to deliver on that…
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Why Employee Benefits are Important for Your Business?
What are Employee Benefits? Employee benefit is the term given to all the non-wage compensation provided by the organizations to their employees, along with…
Brand Positioning 101: What are the best strategies?
What is Brand Positioning? Brand positioning is simply a space that is unique in the mind of customers for your brand and products or…
Trend Analysis – Its advantages and 3 types
Trend analysis is the technique of gathering data in an effort to identify recurring patterns, which constitute trends. Trend analysis is a technique that…
8 Most Popular Survey Questions Types for Better Surveys
It’s quite challenging to conduct an effective survey with a high response rate. The first step is to decide on the appropriate survey questions.…
Quantitative Research – Its characteristics and advantages!
What is Quantitative Research? Quantitative Research is a research methodology in which quantifiable data or quantitative data is collected and analyzed. In simple understanding,…
Sentiment Analysis: Its importance and its 4 types
What is Sentiment Analysis? Sentiments are emotions and sentiment analysis as the name suggests is to analyze and determine the sentiment – positive, negative,…
Why Qualitative Research Is Important? Its 5 types
What is Qualitative Research? Qualitative research is a very extensive form of research. The nature of looking at research objectives in-depth and trying to…
Representative Sample: What is it? How to find it?
When performing market research, it is neither practical nor realistic to interview or survey every person in your target audience. Nevertheless, you still require…
Employee Net Promoter Score(eNPS) -How to Calculate It?
Employers utilize the employee Net Promoter Score (eNPS) as a tool to gauge employee loyalty. According to their response to the question, “On a…
Data Cleaning 101 – The Comprehensive Beginner’s Guide
Data cleaning is a requirement before analyzing the results obtained from your survey. So that you may make more informed decisions, it aids in…
Performance Review – The Ultimate Guide – Fynzo®
What is a performance review? It is nothing but an overall assessment of employees done by managers of all organizations in a timely manner.…
Field Research: 5 Steps to Conducting it in Effective manner
What is Field Research? There is data being collected all around the globe for different purposes of analysis and research work. This data collected…
What is A/B Testing? 6 Steps to Successful A/B Testing!
These days, data is everything. Leaders prefer to wait until they have data before making choices. Naturally, that’s a good thing, and happily, there…
UPDATED! 11 Research Design Types and their usefulness
What is research design? To document all the research work there is a proper format in which it is done. Research design makes it…
8 Most Popular Types of Survey! How are they used?
Different survey techniques can help you get the information or insights you’re looking for. There are several different survey types that can be used…
NEW! Customer Journey Map: The Ultimate Guide
What is the customer journey map? The customer journey map is the accumulation of all the touch points where a customer interacts with your…
Your Complete Guide to Customer Engagement
What is customer engagement? It is in simple terms the relationship that a firm manages with its customers after the purchase of its products…