Employee journey map leaves an impact on the general employee experience of your organization. You can figure out the shortcomings which your employees face from the part of the organization and work on them accordingly. So building a quality employee journey map will help you uncover the problems and find proper solutions for them. If the business is suffering from any shortage of sales. It can be disastrous and harmful in the long term. To salvage that you can increase sales using surveys.
So what is employee journey?
It is basically the entire journey of an employee in an organization- right from joining it to their exit. Throughout this journey, at various touch-points, employees have certain experiences both good and bad. So, among these experiences, the touch-points which left the greatest impact are the ones which matter. These are included in the employee journey map created by the organization.
What are employee journey maps?
This is basically a graphical image comprising of all the touchpoints in an employee’s organizational journey. It is specific to different types of employees. For example, the map for a person in marketing may not be similar to that of an engineer.
So these are an all-inclusive view of the employee experience starting right from being recruited. It may also contain the parts which caused problems so that the organization can figure out specific experience problems. Today’s business is all about the customer experience and the way they perceive the business in their eyes.
5 steps to create employee journey maps are:
1. Figure out the kind of map you need:
You play an important role in providing a good employee experience so you need to take care of the mapping process as well. But before you get started try to find out the kind of map you are planning on creating.
Establish the things you are trying to gain by implementing employee mapping. Take help from the leaders of all types of departments and formulate an all-inclusive plan.
Build an initial outline at first and then start thinking about ways to go about the mapping process. You can make certain adjustments as you move forward with it. See to it that the map can cover all the important touchpoints of an employee’s organizational experience. Fix the template after deciding the touchpoints you wish to include.
2. Segregate based on the persona you are mapping:
Divide your employees into segments in which you can start building the employee journey map. Each employee experience will be unique especially those from one department will differ from the other. So figure it out and create the template accordingly. For example the sales team will have a completely different journey that that of the employees in the IT team. Also, an employee who just joined the organization will have different touchpoints than someone who has been here for years. So segregation before creating the templates is very important.
You obviously don’t have to create one separate map for each employee. It isn’t even possible but what you can do is divide them into different personas which will make it easier while creating it.
3. Find out the important touchpoints:
For focusing on the issues which are important you need to first find out the touchpoints of an employee’s journey based on their persona. This mostly comprises of the critical junctions like their recruitment, onboarding process, training, reviews, to their final off boarding.
You can create more specific points which include how the organization had handled the employee’s life events when they came throughout their journey.
4. Collect employee feedback:
You need to consult your employees to find out which touchpoints mattered most to them. In this way you can spot the pain points and get a better understanding of their experience.
You can do this with the help of surveys or short polls you send out to your employees. You can even try interviewing the managers to get a better understanding of the situation here. There may be some employees who quit right after onboarding or some who are extremely high performers. Make sure you understand all of their pain points and include them in the map.
5. Update the map at regular intervals:
This employee journey mapping initiative is not a one-time process. You need to keep updating the map based on the different changes that occur with time. For example, we never knew that the pandemic would cause such a huge disruption in all the major touchpoints of an organization. So you need to identify the changes that occur and keep updating the map.
So you need to build a solid foundation at first by talking to your employees openly about their experiences and pain points. Figure out the steps of the employee’s journey in this organization based on their persona. Identify the organizational values and slowly you will be able to process a clear map of the same. Plot the key touchpoints and find out what the employees are getting, what they aren’t and formulate the mapping process accordingly!
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