Data cleaning is a requirement before analyzing the results obtained from your survey. So that you may make more informed decisions, it aids in getting the highest quality data available. Cleaning up survey data entails finding and eliminating responses from…
What is a performance review? It is nothing but an overall assessment of employees done by managers of all organizations in a timely manner. The main motive behind doing a performance review is to analyze and understand the strength and…
What is Field Research? There is data being collected all around the globe for different purposes of analysis and research work. This data collected can show us the trends in the area of research but if we need to dig…
These days, data is everything. Leaders prefer to wait until they have data before making choices. Naturally, that’s a good thing, and happily, there are many ways to obtain knowledge without having to rely solely on one’s intuition. A/B testing…
What is research design? To document all the research work there is a proper format in which it is done. Research design makes it easy for the researcher to document all their work by combining different components of their research…
Different survey techniques can help you get the information or insights you’re looking for. There are several different survey types that can be used to gather various kinds of data. There are various types of surveys for every particular objective.…
What is the customer journey map? The customer journey map is the accumulation of all the touch points where a customer interacts with your brand’s product or service before making a purchase. The focus of the customer journey is more…
Customer engagement has become a critical success component in the fast-paced corporate environment of today. Building enduring relationships with your consumers has become the key to sustained success; it is no longer enough to just sell a product or provide…
What is brand awareness? It is simply the extent to which an audience is aware of a brand, its products, and its functioning. People can remember a brand based on their positive or negative experiences but when we talk about…
What is the customer lifetime value? Customer lifetime value as the name suggests is the measure of the total value that an ecommerce business has earned from a particular customer over a period of time. CLV as a metric provides…
What is concept testing? Concept testing is essentially a method of evaluation that includes asking your customers about their view of the new product or innovation you are looking to make in an existing product. It is not necessarily done…
What is Qualitative Data? Qualitative data as the name suggests is data that focuses more on data quality rather than their numeric terms or the part where data can be quantified. Qualitative data can be distinguished from answering questions like…
What is customer churn? Customer churn is the layman’s term for customer attrition which essentially tells businesses the rate at which customers are drifting away from being regular customers or remaining loyal to the business. Customer churn is when customers…
Closed-ended questions require a direct response from the respondent and are known as closed-ended questions. They are designed in such a way that a one-word response can be given without much thought. A closed-ended question is one like “Are you…
The phrase “feedback loop” refers to a strategy used in customer service to gather data on a customer’s interactions with a business in order to enhance both the experience for that specific customer and for customers in general. In this…
